Imagine, getting good traffic online for free! Of course, you can do it. If you are one of those who do not have much budget to get traffic but you have lots of time, you can actually have good traffic with a good article and an effective article marketing strategy.
Getting good traffic for free is one advantage you can get from article marketing if you have a clear article marketing strategy from the start. In this online advertising method, you only have to focus on writing good articles, making an effective resource box and finding a reliable article directory to submit your articles.
There may be no single secret to get good traffic using your articles but you can actually combine good techniques to make an effective article marketing strategy.
Even if you are writing the articles yourself or you are letting a freelance writer do it, there are important things that you should set in making one good article. Here are the most important ones that should be considered:
(1) Write with appropriate keywords in strategic placement.
Your keywords determine the quality of your traffic. They are also one of your keys to the search engine listings and the reason why any writing on the internet has now evolved into writing with keywords. Although you have to use keywords, it should not hinder you from delivering quality articles. Your target should be writing to give information to readers at the same time being search engine friendly. One thing you can do is to write the article as you would normally do and go over to insert or replace terms with the keywords. Keep in mind the strategic places to put your keywords, and that includes your anchor text!
(2) Make your resource box work for you.
Your resource box is your advertisement in article marketing. So it is crucial to make a good resource box that establishes your expertise as well as your product. Remember though that the resource box is limited, so do not use up all the space to introduce yourself. Your product is more important. You should be able to lead the reader to go visit your site by clicking the link. Provide them with info on what they can expect on your site. Some strategies like offering freebies in the resource box and putting a call to action are also effective. A good article marketing strategy as well is to generate leads from your articles if you require them to sign up for a freebie or a free trial you are offering.
(3) Draw interest with your article.
Once your keywords draw readers to your article, your article is your tool to keep their interest until they reach your resource box at the bottom. This is only possible if you are able to give information and answers to what the readers are looking for. Make informative articles, make them free from spelling and grammatical errors and make it interesting.
Although traffic from articles may not come at an instant, it can generate traffic in the long run – for free. So if you have mastered the article marketing strategy to generate good traffic from search engines, make it systematic to save you time and effort.
carolyn anderson has been writing articles online. to automate your article submissions, she recommends this article submitter platinum. also check out article submitter gold to help you submit your articles to more than 660 directories online.