Junk mail are generally unwanted and unloved. If you find yourself in the undesirable position of being at the receiving end of unsolicited emails, you want to get rid of spam.
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Unless you live in a cave –and one without a computer at that– you’re very familiar with the huge time waster that sifting through mountains of email spam can be. And while spam is a huge annoyance for employees and end users everywhere, the real costs for businesses are in time and money and they’re increasing every day. As costs rise, IT people (at SMEs in particular) are desperate for ways to deal with it effectively.
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It’s been almost 5 years since the CAN-SPAM Act of 2003 went into effect, but don’t think the law has faded by the wayside. Although anti-spammers have referred to the law as the YOU CAN-SPAM Act and are quick to point out shortcomings, the law is the law - and it is being enforced.
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I was talking to a client recently about why he should add a newsletter opt-in form on his website so that he can capture email addresses.
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Efficiency and accuracy in communication may be more important today than at any time in human history. The number of spam messages passed between individuals and businesses continues to increase significantly each day, to the point that some are literally overwhelmed by their sheer volume. Now, more than ever, it is vital that true non-spam email messages be absolutely accurate and arrive at the correct location, on time.
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