DIY SEO - Quick Guide to On-Page Optimization
To get a better web site position and implicitly more traffic, you need to optimize your web site for the search engines. You will find plenty of resources on the internet, but what you need is a basic SEO plan that helps you get started quickly.
Learn how to optimize your keywords and web site pages for the search engines with this on-page optimization guide and get back for our next article on off-page optimization. I hope this step-by-step approach will help you to easily optimize the site yourself or understand what to ask from your web designer. Let’s get started.
A SEO Plan has three parts:
1. Keyword Optimization
2. On-page Optimization
3. Off-Page Optimization
Keyword Optimization
The first thing is to determine several keywords or phrases (2-5 per web page) that define your business activity and the content of your web site. Think what key phrases people would type in Google or Yahoo to find your web site or product. For example, you sell XYZ project management software. A sample of keywords you may consider would be:
Minimum: XYZ software, project management software, PM software Extended: XYZ software, project management software, PM software, pm office, performance management, knowledge management, project teams management, IT project management, project management automation.
Targeted: XYZ software Canada, project management software and Calgary, Calgary XYZ software, etc.
To find the best keywords do the following:
Make your own list of 2 - 20 key phrases
Look for Google Search Term Suggestion Tool or the one offered by Wordtracker for new keyword ideas and to determine the best key phrases to optimize your site for.
Select the key phrases or words that best describe your activity
for more tips about search engine marketing visit vaga de empregos at http://informacaobrasil.co.cc.
